So Rob Daly and I are now working on a book trailer for CHERISHED. This is a 90 second video designed to catch your attention, move you, and make you want to order the book instantly.

Right, it ain't easy.

In my infinite wisdom I thought maybe an interview with me telling how the book came about, and then ending up with me and Nelson on the beach. I cannot tell you how awful this idea was. How boring it was, how self-serving. I then cut the concept of the video (and book)  down to about five sentences, Rob did a slide show with photos of some of the authors and music and my five sentences in text – and it is much, much better. In fact it's almost finished. I've sent it out for comments from writer friends and we're still tinkering but it'll be ready to post in a few days. 

If you're writing a book or about to publish one, think about the book trailer for it. And check out Jonathan Franzen's cranky book trailer, voted the worst performance of an author. (Really, we should all just shut up and write.)